Use of social Media-
Is there anyone you know who hasn’t used Facebook, Twitter, Instagram, Whatsapp, Pinterest, LinkedIn?
There is not a single sole left virgin from the touch of social media. Social media profile is the lifeline of any person in the digital space. Because the current world is moving from reality to digital, everything is virtually created. This paradigm shift of personal space in real life to app space in digital life is an intervention and an opportunity for brands to evolve themselves.
Earlier, marketing would confine to promotions through offline vehicles such as newspaper, magazines, televisions, emails, calls, hoardings, announcements and much more. The aim was to inform the customer about the brand and their benefits to increase sales. Today, the aim is the same but the path is diversified. The motive is Customer Engagement and creating Brand Equity.
The birth of digital life has provided ample of space for brands to test and experiment with their marketing strategies. One failed project can be easily rectified with a better solution. The dynamics of succeeding in the digital world are simple yet erratic. If you are hoping to attain untouched heights of reputation, be prepared for the sudden falls.
Through constant tracking of social media profiles of the customers, the brand can easily speak the similar language as the potential customer, i.e to speak what the customer wants to hear. Knowing what your customer expects from you, helps the brand to pitch the correct product or service to the correct person.
Here are some interesting articles related to social media-
Different types of Social networks-
If we look at some of the pages created on Facebook like Airtel, Everstylish.com, Madona etc. They stand as a brand because they talk about a brand. Facebook is vigorously used to target the right audience. Once the person clicks “LIKE” in some category say ‘Fashion’, automatically the recommended pages would start displaying a similar type of other pages. New offers and promotion smoothly take space in the daily news feed.
Observing Instagram, where a picture speaks a thousand word, 1-minute story also plays an impressive role in connecting with the audience. It provides a brand to explore their area of function and contact directly to their customers. Some of the Brands like “Purplehide” is only operational through Instagram, they provide customized footwear range for all type of people. Correctly using the features of Instagram, many brands have successfully created their brand equity.
Activities on Likedin are more formal and less adventurous. As it connects people from all professions and expertise, it is a perfect place to create an ‘Identity’. People decorate their profiles with a number of articles, certificates, projects and employment history to leave a positive impression in the minds of the other. Here, the brand is a person. Your LinkedIn profile speaks much more than the viewer is likely to question or know.
Tweets on Twitter are the easiest and the shortest way to communicate with the crowd. People join groups to stay updated about their favorite brands and topics. The first-hand news initially appears on Twitter before going viral on any other platform. For Brands Twitter can prove beneficial to stay in tune with people across the world with a constant generation of content that would keep the customer engaged. Every little bit of information can be updated separately in form of tweets provided with links to land the interested customer on the main page.
Unlimited videos on Youtube are being used to advertise the product or service. I believe that these actions intrude the personal choice of the person, but then you always have the option to ‘Skip Ad‘. Videos are proved to be more effective when it comes to link with the customer on an emotional side. The brand can communicate and showcase what their long term and short terms aims are and how people like us are helping in creating a better world just by consuming their products and services.
The size and reputation of the brand don’t matter. Losing tracks and connections on social media will hamper the all round image. Therefore, updating and creating space in the lives of people even through a small post is crucial for the long run of the brand. Because what is not seen, is forgotten.